10 of the best website optimization techniques for SEO 2022

Best SEO techniques, SEO one of the important things you should periodically do in your blog or website, is optimising your website in the right way can help you get a higher ranking in the search engines.

Best of all, the best SEO techniques are one of the few aspects of SEO that you as a website owner or blog owner complete control.

In this article, you will learn how you can improve your website, step by step. By implementing everything you are about to learn, you will optimize search engine traffic, create a better user experience, and make your website more profitable.

If you want to know the best techniques to optimize your site for SEO, this guide is for you to learn step by step as I mentioned to you.

10 of the best website optimization techniques for SEO 2022

1-What Is website optimization?

Website optimization is a process done by you to improve search engine traffic by entering your site and archiving articles and succession as well as user experience and satisfaction with your site in general. 

These two work in tandem to create a better website that supports your business and brings visitors and check through what you want as well as useful to the visitor.

Without a properly optimized website, you will have a hard time getting traffic to your site and translating that traffic into actual customers if your site is commercial.

Neglecting to optimize your website will have the result that your customers will visit your website if they can find it on the web, then they will hit the back button, and maybe move on to one of your competitors.  

bounce rate is very harmful to your site and is considered from the point of view of search engines bad user experience for your site and this will destroy your site or blog, so it must be avoided by moving forward in optimizing your site for search engines.

There are many techniques and the best SEO techniques you can implement to improve your website the right way, as you will learn in this post. Continue the article to the end.

2. how important is website optimization?

The ultimate goal of optimizing your site for the web is to create a website that serves your visitors better. In turn, this can improve the search engine rankings of your site and raise its ranking higher in its specialization among other competing sites, as well as increase the conversions of visitors to your site from search engines as a result of the appearance of advanced positions in the search results for certain keywords, and the result of this increase sales if your site is commercial, and achieve a more profitable business in general through Google AdSense ads, for example.

Here are some of the biggest benefits of optimizing your website and configuring it for SEO:

1. get more traffic from search engines

One of the main reasons to go through the process of optimizing your website is to improve the visibility of the site in Google and other search engines and get more traffic visitors to your website.

For example, when you create high-quality content, many visitors will definitely refer to it as a source of information on their sites and therefore you will get natural backlinks to your site from those sites, this work will help you to get a higher ranking in the search engines.

In general, the better your site meets the needs of users or visitors in general, and the better the user experience you provide, the higher your website's ranking.

2. save advertising costs

Another great advantage of optimizing your website is that you will have to reduce the paid ads for your site, such as advertising for your site via ads funded by Facebook, but you here with optimization did not need such ads, because your site is arranged and organized and fully prepared for search engines, there is no need to advertise it.

Also, with free traffic, you don't pay anything for traffic to your site, but once you prove to your company that your site or pages have value, Google will not hesitate to show visitors your site for the quality of its content.

3. convert more visitors into leads/sales

Most sites are full of errors. Instead of becoming subscribers and customers, new visitors leave your site and never return.

A big part of optimizing your website is addressing all these errors.

Anyone can create a website, but most people won't create a website that attracts visitors.

Note: by optimizing your website, you give your audience exactly what they want. This leads to more subscriptions and higher and continuous visits as long as your site is up and running.

By becoming a favourite of your visitors, you will not only improve your business or service site, but you will be able to earn more income as a result of the traffic you already get, whether through direct sales through the site or by posting ads through your site.

4. improve the overall user experience

The overall goal of any site is to provide the best possible user or visitor experience in the sense that visitors find what they are looking for in a speciality within your site. This means that Google's priorities are to send targeted visitors to websites that provide high-quality relevant content in a niche.

By spending some time improving your site, you are here to achieve Google's goals and thus gain confidence and raise your site's rating and increase the traffic of visitors from Google to him.

This is the main reason that improving your website, improving the ease of use, the relevance of the content, and adjusting your site to user preferences can be of great value and have a good return on you both from the search engines to raise the ranking of your site or from visitors to increase their number because your site gives a great benefit to the visitor.

Of course, there are more benefits to optimizing your website the right way, but hopefully, that's enough to convince you that it's time to start optimizing for it.

10 of the best website optimization techniques for SEO 2022

10 website optimization techniques or Best SEO techniques

Here we will discuss step by step the best techniques to optimize your site for SEO in more than one area of your site.

1. Optimize your site for basic web essentials

The latest update to Google revealed that there are new factors in the site, called dynamic web elements, that will affect how high your site ranks.

You can optimize these factors, which will improve the user experience, along with increasing traffic.

The most important of these factors are:

  • Upload speed-this measures how fast your site loads and how long it takes for the first content to appear on the screen, preferably less than 2.5 seconds
  • Interactive - This measures how long it takes a user to interact with a page to how long it takes to process that request, such as clicking a button, and this ideally happens in less than 100 ms
  • Visual stability-this refers to items on the screen that change, causing the user to take the wrong action, and making sure your site is fully responsive can help mitigate these errors.
  • Note: Google and users want fast, usable, and secure websites.
  • Improve dynamic web elements by optimizing upload speeds, creating content-rich relevant media, and designing a site that creates an excellent user experience.
  • Your website optimization strategy should include all the tips in this article.

2. Bug fix-SEO

Chances are high that you have some technical SEO errors on your site that hinder your site.

To detect these errors, you will need the help of an SEO tool. The best tool for this function SEMRush.

All you have to do is enter your domain and you will get a report highlighting technical errors. This SEO audit report will give you plenty of actionable steps to fix any lingering technical bugs.

However, some very important technical errors are also worth checking out :

  • 1-indexing examination
  • Are search engines indexing your site? Here's a quick way to check Google and write “site: yoursite.com”.
  • This will show you which pages and posts are indexed By Google. Ideally, you will see every page and post you have published.
  • 2-check the file of robots.txt on your website
  • Having a file can result in robots.txt in the wrong place to damage targeted traffic to your site. Go to “yoursite.com/robots.txt".
  • If you see the following code:
  • User-agent: *
  • Disallow: /
  • It means that your site is blocked from search engines. You may also have a filerobots.txt more complex, which can be configured the wrong way.
  • Note: read the explanation of the work of the robots file dedicated to Blogger blogs, for more information on how to optimize the robots.txt.
  • 3-check to select a favourite URL for your site that appears in the search engines
  • Your homepage should have one vignette URL linked to it, for example, “yourdomain.com". however, you may have several different URL addresses indicating the same thing, for example:
  • yourdomain.com
  • https://yourdomain.com
  • http://www.yourdomain.com
  • Typically, you will choose Google a version of your site to index, but it may also Index many different versions, which can lead to confusion and content duplication.
  • 4. repair broken links
  • Broken links can make a bad impression on the user, along with crawling issues.
  • You can use a tool like Google Search Console to identify broken links and 404 pages across your site. After that, you can update these links, or add a 301 redirect if the page no longer exists.
  • 3. Review your site structure
  • If you have created your website without a long-term site plan, there is a chance that your site is a jumbled mess of pages. By optimizing the structure of your website, you can improve your search engine rankings and elevate your user experience to the perfect experience.
  • It does not matter how good your site looks if users find it impossible to move between sections and therefore will cause the visitor to exit quickly from your site if you do not care about the structure of your site and build it smoothly and perfectly.

Here are some reasons to improve the structure of the site:

Improves the look of your search engine when users search for your site or business name

You make it easy for search engine robots to crawl and index all pages of your site

You make it easier for users to navigate your site and find the information they are looking for, improving SEO metrics on the page

Here's a process you can follow to improve your site structure:

You can evaluate and remove the old, low-quality or no longer relevant content

Merge shorter pieces of content into longer, more valuable posts

Reevaluate your categories, and consider merging and splitting categories based on the total volume of posts

Optimize your internal link structure and link to your most valuable content, along with older posts

4. Posting content that matches the user's intent

More important than posting quality content is posting content that matches the keyword's goal. Simply put, the goal is what the user is looking for when he searches for a particular keyword.

There are three types of searches that people do:

Users are looking to learn more information about a particular topic.

Users search for a specific website.

Users are looking to buy a product or service.

One easy way to determine a user's intention is to know the current order of your chosen keyword. Only by skipping the top-ranked content will you be able to determine what Google you think of the keyword's purpose.

When updating old content or writing a new post, make sure it is in line with the current ranking and aligns with the user's goals.

5. Build high impact for your pages using substrate pages or extensive long article pages

A substrate page is a long-format educational page on a specific topic. The page is divided into subthemes that link to blog posts or other internal pages with more information, which in turn link to the main page. This helps all your content rank higher in SEO.

Substrate pages are the absolute best piece of content about any particular topic or set of keywords you want to write about because entire substrate pages will be much longer than traditional blog posts.

Prop pages can be either long or informative articles covering everything to know about a topic. Or they can act as Section pages that provide an overview of the content of the section and refer to all the articles that have been written under this section, and also link those articles to other articles you have written on the same topic.

Substrate pages can help your site in two ways:

1. organizes your content and make browsing your site easier.

2-it can give you a boost in search engines for Imam as a result of ranking topics of your site and easy access.

Here are some guidelines to follow when creating pillar or pillar pages:

Analyze your current content to look for Topic groups (i.e. relevant content that falls under a larger category).

See if this content can be combined into a larger post with chapters or links to existing articles.

Find high-traffic keywords that you will be able to target with pillar pages.

Create the absolute best online source for your chosen topic/keywords from trusted external sources such as Google or Wikipedia.

6. Optimize rich snippets using charts

Schema markup It helps Google understand the topic of your page and the type of content on the page.

Schema markup It won't by itself help you rank higher in search engines, but it can help you appear in rich snippets. See picture

Adding Schema markup to your pages can also help improve your search engine CTR. For example, suppose you run a blog about eating recipes or cooking in general. In that case, it can display additional useful information, encouraging users to click on your result, rather than another website.

Here are the most common forms Of Schema markup that you can add to your site:

Daily events if your site is news, for example

Local trade information about a particular product

Rating through star reviews below the Google score as you can see in the previous image.

Articles describing a particular product or food recipe.

Not every type of chart will be applied to your website. But, you should be able to find at least one type of chart that works

If your site is a WordPress site, all you have to do is to install added such as Rank Math SEO and Schema markup to your site through the add automatically.

7. Building a brand and personality

Google prefers high-profile sites, where these sites have great content and high-quality backlinks while offering an amazing user experience.

It will be difficult for you to build a strong personal brand or business with your site without properly understanding all the ways to optimize your website. So you have the following about your location :

Test the brand, in general, to better align with your audience.

Create quality and relevant content that your audience likes and shares.

Reach out to influencers in your site's niche to get backlinks and improve your site's brand engagement.

Optimize your website for speed and high performance to improve the user experience of your site.

These are just a few of the ways we've outlined regarding growing your brand and website name online.

8. Get links from sites related to your site content

Backlink building is one of the most important factors in ranking your website. According to Google, it is one of the top 3 rating factors.

There are a lot of different strategies you can use to build quality backlinks:

Create better content - by creating high-quality and integrated content on a topic, you can not only get backlinks that outperform your competitor but also attract links naturally to your site in return for the help of other website owners or blogs with the content of an article for you as a reference to be referenced by them and thus gained a natural backlink.

Take advantage of broken links to other sites - you can find sites with broken links that talk about content similar to the content of your site, so you create strong content on your site, then communicate with the owner of the site that has broken links and display the content of the article with your site that is linked to it instead of the broken link and so you acquire a natural backlink.

High-historical blog guest posting - find relevant and reliable blogs that allow guest blogging.

9. Update your old content

Producing more content requires time, energy and even money. But, you can improve your ranking without writing more posts, by updating your old content.

Over time, your content becomes less modern, by updating your content, you can improve the freshness of the content and keep up with the renewed updates, for example, you wrote an article about the blog post and it is now developed, so you must return to the old article and modify the images and labels commensurate with the new board and so you will see the results of this in a short time and also see a jump in traffic visitors to your site.

So a lot of topics change over time, so by updating old content, you can improve its relevance to new updates.

Here are a bunch of reasons/ways to update your old content:

Updating article history can improve search engine CTR

Make the content more accurate and better than the current ranking

Fix any old spelling errors and make the content more readable

Update any broken links and link to better resources

Add new media, illustrations, and images to improve the content

Optimize new keywords, or better optimize your content as a whole

10. Improved conversions

When you look at your website traffic, email subscribers, and revenue, you want those numbers to keep rising constantly.

But the answer is not always more traffic and more buyers. Often a better approach is to optimize the conversions you've already got.

Simply put, conversion optimization is the process of increasing the number of site visitors who turn into permanent customers of your site.

Here are some ways you can improve your site's conversions:

Test A/B testing – you can make the change on the part of your website and the traffic to two different versions of the theme of what the site is like selling a certain product and here I wrote all the description of the product is different in the two different pages – I'm here to talk about blogs WordPress where you don't have Pleuger that potential for so – and, of course, designed the page using the Elementor like, then examine the traffic to see which converts better you design A or design B

View content for your site-this shows the unique value that your website offers to your visitors, and the better that content, the better it will rank for your site.

Copy your website-use simple, clear language when describing what you sell or do with your website, articles, etc.

Conversion optimization protects you from advertising your site or writing more content. Instead, you can improve what you have and make more profit from existing traffic and customers.

4 - Free Web page optimization tools available to you

There are a few website optimisation tools you can use to implement the website optimisation strategy described above. Here are the five tools worth checking out:

  • Google Search Console
  • Google Analytics
  • Google Pagespeed Insights
  • Yoast SEO

1- Google Search Console

Google Search Console is a set of tools offered by Google which helps in drawing a picture of how the search engines view your website.

It will give you useful information such as whether your site is infected with malware, what keywords you rank, backlinks pointing to your site, and much more.

All you have to do is add your location and you will start receiving data.

Here are some of the unique features of Google Search Console:

Get a picture of how Google rank your website

Get notifications if your site has any errors in the Sitemap file, crawl, or meta tags

View backlinks to your site

View keywords that send you traffic

Receive alerts if there is a malware infection on your site

2- Google Analytics

Google Analytics is a free tool that gives you in-depth Analytics about your website traffic. Once you sync your website with Google Analytics, you'll start getting in-depth data about your site.

You'll get access to a bunch of different data, for example:

User-level data that gives you information about user behaviour

Session-level data on what the visitor is doing during each visit

Page-level data on the performance of each page on your site

Event-level data on actions users take such as watching a video, subscribing to a form, etc.

Now, there is a lot of information about your site that will give you in-depth insights into the behaviour of visitors to your site. Which pages it finds most valuable, which pages cause visitors to leave your site, and give you on-page metrics that show your site's performance.

Here are the two most important measures to pay attention to:

1-user behaviour data - this will tell you how long users stay on your site, the path they navigate to, and the first and last pages they view

2. user acquisition data-this displays the demographic information of the user, along with the most common sources they use to access your websites, such as free search, referral, or social media.

3- Google Pagespeed Insights

Your website should be fast. Search engine rankings and user experience depend on it. Web pages that rank higher in Google tend to have very high loading speeds as well

Fortunately, there is a free tool called Google Pagespeed insights that will analyze the speed of your site on mobile and desktop and give you ways to improve it.

All you have to do is run your website through the tool and you will get 100 points. The higher the number, the better your website will be.

You'll get details of what you're doing well, what you need to improve on, as well as how to make those improvements.

4- Yoast SEO

If you're running WordPress, you Need the Yoast SEO plugin. It is one of the best add-ons today for WordPress and now competes with the add-on that I use on my site and is 100% free with all the premium features of Rank Math Seo.

If you want to improve your site, this add-on will help you do just that, and show you while writing the article or modifying the correct SEO for the article.

With Yoast, you can optimize your entire website, and also you can optimize each page and publish certain keywords.

Here are some basic features of this tool:

  • Fix problems with duplicate content and basic URL titles
  • It also helps you optimize each page and publish a specific keyword
  • Create a sitemap and other site-wide SEO improvements

conclusion of all the above

Optimizing your website can help you unlock more revenue and profits from existing traffic, as well as help your site grow in a positive direction (more traffic and more customers).

Without spending time optimizing your website, you neglect your site, your source of income, and ultimately, the goal of your website is to serve your customers in the most efficient way possible.

If you're looking for quick gains, start by fixing any SEO technical issues, start updating and improving old content, and create a more streamlined site structure.

Over time, you can start to improve the overall impact of your site by creating basic content, revising existing content so that it aligns with the user's intent and starting to create backlinks that are relevant to your content.

Site optimization is not a single process, but something that becomes part of the normal development of your site. By optimizing your website your site will grow, just as your business grows, and the result is a better user experience.

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