Content formatting for Google to improve page SEO

The term "SEO Copywriting” refers to a writing technique that allows you to write optimized content that matches search engines. 

This part of SEO is less technical and more content-focused, it is more related to the drafting and formatting of content for Google.

I'm going to demonstrate how to create good content that can get good rankings on "Google“. I will also give you some SEO tips on the page.

Content formatting for Google to improve page SEO

Is there a formula for writing content that fits SEO

Knowing how to write from an SEO perspective means writing for search engines however, let's remember that the primary goal of a content writer is not to please the search engine but to please readers. 

So today, more than yesterday, poorly written, repetitive, illogical, full of unjustified and compulsively placed keywords are all behind an infinite number of illogical, shoddy web pages. That's why, after all this, 

I've come to the conclusion that there's no particular writing formula for putting a page on Google. The important thing is to know how to write well and be familiar with the topic you are talking about in detail. 

There are procedures for studying and planning to formulate content and guidelines, but all of this has nothing to do with SEO as much as good writing.

Planning stages of content writing from an SEO perspective

Suppose you have to write a simple article for a photography site and talk about a new mirrorless camera from a well-known Japanese brand. 

What should you do?

Industry Study

The point of this is that you can't write content on a topic you don't know. So you have to study the topic you are going to write about in the beginning, you have to discuss your client in order to be fully familiar with the topic you will have to write and understand all the details and meanings of terms and different aspects. 

You'll have to read and master certain vocabulary, study competitors, and browse industry forums to learn more about what people are looking for and what they want to know about a particular topic. Understand known needs and underlying needs related to a topic. 

In the given example, you will have to know and understand the difference between a reflected camera and a camera without a mirror, understand why the latter achieve so much success and what are their advantages and disadvantages.

Research on topics of personal interest to the buyer

Good content is content designed for the right buyer personality. The personality of the buyer is the ideal user and potential customer who is interested in the products, services and topics covered on the site. 

When planning the editing plan and drafting the text, it is important to think about the issues that need to be dealt with in order to be really useful to the end-user. 

It will be necessary to think about the style of writing that you intend to use in the content, adapting it to the goal to which it is directed and above all to the context in which it must be inserted. 

Example of the content of the buyer's personality

Returning to our example, if this camera is at a professional level, you will have to write technical content and use specific terms. 

The top of the range is aimed at a general professional or highly qualified audience looking for completely different characteristics and performance compared to a low-budget Huawei. On the contrary, if the camera you are writing about is at a beginner level, the content will appeal to an amateur audience, who does not know the terminology of photography. 

Their interests are not so much related to purely technical characteristics but perhaps related to portability, size and simple basic shooting quality. 

Therefore, when you try to write these SEO-oriented articles, you must first think about the user.

Keyword search

Study keywords in part with a market study. 

It is an important aspect of the SEO strategy and therefore also important in determining the editing plan or in drafting the article. 

We have to choose the topic, keyword and related keywords we want to write the article on and see if they are really relevant to the content of our site and should be placed in the context and format of the content for Google. 

In fact, it is generally pointless to waste a lot of energy on terms that are not searched and do not serve the content of the site and therefore will not bring any advantage in terms of traffic and conversions to our site. 

There are tools that can help us and provide us with an estimate of the average monthly searches performed by users and the relative competition, including the keyword chart of "Google and and Ubersuggest”. 

Another interesting tool for searching queries, especially for bloggers, is the "Anwer “audience. All these tools allow you to get the average monthly search number.

Search intentions

Be careful, writing an article optimized for SEO does not mean repeating the target keyword in an exaggerated way and does not fit the context or focus only on it. 

It is necessary to use auxiliary phrases and additional words in order to write content that targets the user's healthy search intentions, which adds value to the site. 

Another useful tool for this purpose is definitely "SEO Hero” which allows you to find the words and terms used in the first 100 results placed SERP for a given search.

Editorial plan

By creating an editing plan for the articles you want to write, you get a clear idea of where you want to write. 

The presence of a general vision of the project makes it possible to clearly define goals, clearly define locations and always present new and interesting content.

SEO-friendly content writing

Content is the king as it is said in SEO. Here are some ideas that will make you able to create a page, as well as provide relevant content, easy to read and use :

  • Write original, high-quality content that responds to a specific search.
  • Repeat keywords normally-focus on the content, not the keyword, and don't stuff keywords.
  • Divide the text into paragraphs to make it easier for the reader to read and assimilate.
  • The so-called inverted pyramid writing technique is preferred, in order to provide an immediate answer to a problem and not waste the user's time.
  • Use, only if necessary, and if logically necessary in the context, numbered or bulleted lists, they simply help with reading.
  • Format content for Google such as using the bold colour of keywords to make it easier to read and attract attention.
  • Never copy and paste from other sources to avoid running into copyright problems and penalties.
  • Make a backlink in your content and link to trusted sites on Google.
  • Link to other internal pages to create links to topics and ideas.
  • Indicate sources if they are used.
  • This was a set of optimization techniques most used in SEO writing a few years ago. Now fortunately they are much less.

(experience – credibility – trustworthiness)

The content you write must respect the EAT model, an acronym that refers to experience, confidence, and confidence. 

It is a system that Google uses to evaluate page quality according to the rules of that form, a 175-page document that must be read at least once by every SEO specialist and content writer. According to this model:

  • The author of the main content (MC) of the page must be an expert on the subject.
  • The content itself and the site must be trustworthy.
  • The content writer, manager and the site itself must be reliable
  • Without exaggerating, there are guidelines from Google, that when you write content that you are really an expert in, you should focus on the quality of the content itself, on the content format for Google and on the real purpose of creating the page.

How to write an essay” SEO “SEO ON PAGE

"Google” is constantly evolving, and the primary goal, as we expected, is to show valuable content that meets a specific search query. 

However, I believe that in addition to content, we must respect SEO rules, even basic ones to get good rankings. 

Perhaps one of the most important of these improvements is the interest in the content format for Google and this is what we will show now.

Title tag

Determining the correct structure of the page is essential. 

To improve it in the eyes of the user and search engines, it is important to correctly use headings and subheadings. Title H1 is the most important title of the page, it must contain the keyword you want to put in the content. 

SUBTITLE H2 – the text should be divided into paragraphs with subheadings, this makes it easy and logical that those paragraphs and subheadings also contain the relevant keywords or auxiliary words. 

It can be repeated more than once to divide the page into sections, another subsection H3 – should appear and overlap within h2 and indicate the beginning of a subsection that has less weight than that in h2.

H4-H5-H6 at the SEO level have a lower value than the first three, but if they are used they should maintain the same hierarchy.

Address of the  SEO

Writing a good headline is important to get the user's attention when displaying a site page snippet within SERPs for the search engine.

To get benefits from search engines, it is recommended that the target keyword of the article be placed in the first part of the title. 

To be simple, the title should be between 50 and 60 characters. The tendency to put the keyword at the beginning is avoided because Google often truncates the last part of the title if it is too long, so it is preferable to put the keyword at the beginning of the title and this is also useful in the content format for Google.

Meta description

It is a description consisting of, about 150/160 characters, that appears under the title and the title “What URL” within the snippet in the search engine results.

To create SEO-friendly content, this description must summarize the content covered by the page, and must also contain related keywords and help words. "meta description” no longer has the same SEO power as it did a few years ago, Google often decides to put the thing you extrapolate at its discretion depending on the typed query, but if it is well written and if it is visible, it can increase the CTR. The meta description is not related to Google's content format.

Alt text for image

Among the basic elements of on-page optimization, which can be among the duties of those who deal with writing from an SEO perspective, there is the optimization of images uploaded to the site and this is also as important as the content format for Google completely. 

Images on pages or in a blog article should be correctly named, directly from the file, by the target keywords for which you want to place the page. 

Once uploaded to the site, it must have an alternative and an address. Furthermore, Google, thanks to artificial intelligence, can begin to understand the content of the image, so it is recommended to choose images that are relevant and that really reflect the theme of the page.

Internal and external links

When writing SEO-friendly content, it's important to use internal links. These links should refer to the relevant pages of the article that can help the user understand the topic further.

 On the other hand, for an external link, it is very important for a site to improve its ranking in search engines, especially when linking to reliable sources.

Using URL a friend-of-The-SEO

URL addresses should not, as far as possible, contain any odd numbers or characters after the domain extension, but should contain clear and legible text. 

Therefore, if possible, you should avoid blank spaces, and keywords with tags or special characters. In the title of the URL, there must be the target keyword, to allow the user to immediately understand the content of the page and its location. 

That's why breadcrumbs All of these steps will put your site at the top of the search engine rankings next to Google's content format.

CTA ” Call to Action”

Make your site include phrases that make it easier for the visitor to react to the content and also alert you to take action. 

You can enter the words of encouragement through the buttons clicked here or through the links just to make them clear on the page.


As a content writer, you must be very interested in content formatting for Google, where formatting is an important part of the user experience, which of course affects SEO. 

It is right to pay attention to fonts that can be read better and easier in terms of font size and line spacing to help with reading. With the increasing proliferation of mobile devices, user prefers larger, clearer and easier-to-read fonts that do not tire of seeing on the screen.

Length SEO Copywriting

It was claimed that the article had to be at least 300 words, in order to get a good ranking in the search engines. 

This belief has been shattered in the past, especially after the spread of SEO by extra Yoast. 

Today it has become the first criterion in the classification of an article in the search engines that it is a quality article and serves the right search intentions because it contains what interests searchers for certain words, depending on the topic and the way it is listed, details and content format for good Google and then the content can be any length you want.

Content is not limited to text

Remember that the content of the page should not only be text, but can also be videos or podcasts, or photos showing steps. 

The first and last goal is to satisfy the user who uses it. If I want to explain how to cut the patron, it is better for the user to see an explanatory video for this. 

Better than reading a 3,000-word essay that doesn't do much good.

You know that the factors that determine the position of the site on the first pages of Google are not only related to writing content that is suitable for SEO (there are other factors such as internal and external backlink – page rank – age of Domain - articles similar to the competition, etc.), but all this does not cancel that learning to write from an SEO perspective and knowing the correct rules of good writing and content formatting for Google will certainly lead to very good results.

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