Advertising is a message driven by a company and disseminated via Collective support for the target audience and commercial advertising is an Example of ads that are shown privately on streaming media
Like television and radio, the longer the choice of the appropriate medium for convincing
Essential to the success of advertising.
Basics of advertising
There are three common criteria used to define a corporate message as a statement, It needs to be paid for and disseminated by the media and try to convince the audience in a certain way, advertisers usually have in-house advertising services.
Or external agencies working to develop a creative strategy for advertising Designed and produced for distribution, advertising usually combines elements of Visual images and oral or written copy that attempt to form Collectively increase the awareness of the company, improve the brand image or change, Customer attitudes influence purchasing behaviour.
Definition of commercial advertising
Advertising is usually designed to increase consumer awareness in some cases, people, places or products are declared as a public service, such as a campaign to educate people about the dangers of smoking or abusing alcohol, in other cases, the purpose of advertising is to earn Interest and trust of consumers, advertisers seek to increase the interest by purchasing a product, visiting a place or using a particular service, advertising commercial, in general, is the use of advertising to generate income.
Or need.
An important aspect of commercial advertising is that it creates perceived of something, once the consumer has a reason to desire it, The statement exists to provide a solution to this need, the statements give answers to consumer questions, including where to eat, or where to go, or what to buy, effective advertising creates desire while offering an attractive solution.
Advertising media
The media channels available for broadcasting advertising are almost unlimited to traditional media including radio and television, as well as the Internet has also been a major media outlet since the end of the twentieth century in recent years, companies have developed digital and interactive media spaces using mobile technology, mobile-like mobile phones as delivery mechanisms, the panels are advertising, public transit, bus seats, antenna and guides are common examples supporting media are used to place advertisements that reinforce messages company.
Commercial advertising policies
Along with traditional radio and television, commercial advertising has become audio and video on the internet and mobile phone are more common at the beginning of the twenty-first century, what distinguishes commercial advertising from other statements is the dynamic nature of the message, containing print ads and billboards on static messages that don't move depending on the set of visual elements and transcription to tell a story, they run ads on TV and radio for 15-60 seconds it provides a dynamic message that the listener or viewer should follow understand and absorb.
Commercial advertising and its impact on the consumer
The impact on the consumer is such that main advertising plays a role less price-sensitive in the same vein, a trading statement is a source ideal for introducing the product to consumers, however, the ad seems photographer and majestic advertising is less important to create a learning process on the product, in other words, has a more positive effect on the behaviour of purchase with the consumer if the ad includes multimedia content.
Added to this is the fact that it has been discovered that the more advertising the more interactive the consumer's attention, and the greater its influence on the decision consumer.
How to design a successful ad
- Decide on the purpose of the ad
- Use a strong title
- Make a strong offer
- Talk about the benefits
- Get rid of consumer concerns
- Make a call to action
- Make the announcement quickly
- Use notarized product certificates
- Use exciting graphics
- Give full contact information
Types of commercial advertising
Social media advertising
Counting advertising on social media and you can be selective because the cost is reasonable for your target audience, for example, if you own a store for retail, you can use ad targeting options to restrict the audience so that social advertising is displayed only for people of a certain demographic category, there are some different social media platforms for you to choose from Facebook Instagram, among them for social advertising, including Facebook and Instagram Twitter.