What is Organic research -The obvious difference between paid search And Organic research

Organic Search or basic search, Free Search, unpaid search, or natural search. It is a term used to refer to the results that appear in search engines, which are created naturally and are done through the search of ordinary users through short keywords or long key sentences.

This is in contrast to the paid search results so that one of the site owners or an advertiser subscribes to advertising programs such as Google AdWords for a sum of money so that the name of his site or product appears through specific search words at the top of the search results.

Websites that appear in natural or primary search results are relevant to the keywords used in the search, not because the owners of those sites paid for their websites to appear in search results using those words.

Digital marketing beginners or webmasters, for example, sometimes have a hard time understanding what organic search is and why it is so important for the long-term success of their website. 

As a matter of fact, most people tend to confuse organic search with paid search and this complicates things further.

Here in this article, we will address to explain everything you need to know about organic research In a simple language that beginners can understand and clarify any misconceptions.

What is Organic research -The obvious difference between paid search And Organic research

1 - What is organic search?

Basic search refers to the results that appear in search engines, which are generated naturally and are done through the search of ordinary users through short keywords or long key sentences. 

Organic search results are determined based on a number of organic ranking factors that are relevant to the user's search query, incoming links, domain name, user location, and many other factors.

Look at the example below to better understand this:

  • When you type a search phrase in Google, a set of results is presented. The top part may include paid results (they are indicated by the symbol [AD] or [advertisement]), and then appear as organic search results.
  • Besides The Google search engine, other search engines like Yahoo or Bing use the same display format for their organic and paid results.

2 - What is the importance of Organic research And Why Is it important?

Organic search is important because it is the most valuable and useful form of traffic for your site over time, where visitors or users can access your website naturally due to its strength in the field of the target word in the search results and the position of your site in the results.

Natural traffic is highly targeted and more likely to convert than any other form of traffic, as users who Type A search query into a search engine are looking for something very specific, and websites that satisfy their intentions can convert those users into customers, subscribers, or returning visitors to your site.

To be able to benefit from organic search, your website must appear in the top five of the search engine result pages (SERPS) for keywords that are relevant to your website.

The reason is, that the majority of organic clicks go to websites that appear in the top results.

3 - What is the difference between paid search and organic search?

The main difference between paid search and organic search is that the paid search results are paid and filled by the auction system of search engines or according to the target word specified by the advertiser in his ads while the organic search results are determined by the algorithms of the search engines ranking, which is within the Sem is a paid SEO to bring traffic to your site or a product you are promoting.

1-paid search

When you want your ads to appear in the top positions of search results, you can use Google AdWords from Google or Bing ads to show your ads for related searches that are relevant to your site's content with targeted words.

The position in which your ads will appear is determined by a system called search engine auction, as this system takes into account a number of parameters including:

User location.

The device used (mobile, desktop, tablet).

Keywords for which the ad is configured to be displayed.

Ad title.

Relevance of the landing page (the page that the user will see when clicking on the ad).

The maximum amount that an advertiser is willing to pay for ad clicks.

Competition, that is, the number of advertisers bidding for a higher position for a particular keyword.

Advertisers pay when a user clicks on an ad and visits their website. The amount to be paid depends on the type of keyword, competition and a number of other factors.

Advertisers can set the maximum amount they want to pay for a click and the total amount they want to spend on their paid advertising campaigns.

The most popular paid search platforms (also known as PPC – Pay-Per-Click) are Google and Bing Ads.

The big advantage of paid search is that the results are almost instantaneous. Once you set up a campaign, your ads will start appearing in search results

It will start receiving traffic from the search engine in which you advertised.

The big disadvantage is that you have to pay every time someone clicks on your ads and this cost increases year by year due to competition. In many cases, the cost is too high which makes campaigns unprofitable.

2 - Organic Search or natural search

As mentioned above, organic search refers to the results displayed for a search query that excludes paid ads that appear without your use of paid ads.

Organic search results are determined by search algorithms and can be optimized using best practices to optimize your site structure to search engines so that your site appears at the top of natural or organic results for relevant keywords.

SEO has three main components (SEO at the page level, SEO technical, and SEO outside the page level) and each component has a number of rules.

4 - How does your site appear in organic search results?

To increase the visibility of your website in organic search engine results, you have to follow organic SEO best practices.

In other words, you need to follow specific rules to make your website accessible to search engines and help them understand your content.

Google uses more than 255 factors to rank search engines when calculating the position, and the website will be displayed in the search results.

1-make sure that your content can be indexed to appear in organic search results

To have any chance of appearing in organic search results, your website must be indexed by search engines without any problems.

Search engines during the crawling and indexing phase scan the web to find websites to add to their index.

If during this process they cannot find your website or accidentally prevent search engines from indexing your content, your website will not appear for any searches.

So, the first thing to do is check your site's Technical SEO.

2-make sure your website is fast and accessible on all devices

The next step is to make sure that your content can be accessed without any problems on all devices, whether desktop or mobile.

Most searches are done on mobile devices, so you need to make sure that your website is easy to use.

Mobile use means that the content is displayed on the mobile without horizontal sliders, the text is large enough and any navigation elements or buttons are easily accessible.

In addition, your web pages should load as quickly as possible on all devices. Speed is not only a well-known rating factor but a significant usability factor.

Users love fast sites and you need to make every effort to provide them with a fast experience.

3-publish content that satisfies the user's intention

For users to find organic results, your content must have the following characteristics:

It should be about SEO-targeted keywords.

Keywords in SEO are the actual terms that people type into the search box to search the internet.

If you post content that users don't want to read, when it appears in organic results, you won't get any traffic.

It must satisfy the user's intention

Search engines have become very good at evaluating content and understanding whether it satisfies the user's intention or not.

They use a number of factors to deliver the most relevant content for each query, so if your content doesn't provide users with what they want to read, it won't show up in high results.

It must be of high quality and original

Search engines can easily differentiate between original and duplicate content.

Their goal is to provide users with high-quality original content to keep them satisfied with the performance of search engines and even return for more searches.

Therefore, you need to create and publish content that is better than the one that has already been published online. The content must be accurate, fact-based, unbiased and written by experts on the subject.

4-optimize your content for search engines to appear in organic search results

Before posting content on the web, you need to optimize it for search engines. This means adding specific references to your content to help search engines understand your content.

In the world of (SEO), this is known as on-page SEO and it has to do with things like the title of your page, the use of keywords in your content, the optimization of your photos, and links to other pages on your website, and many other factors.

5. promote your website to get more links and business mentions

Last but not least, in order to appear in organic search results, your website needs to get natural backlinks from other websites on the internet.

Links play an important role in organic rankings since search engine algorithms consider them to be “trust votes”.

Websites with links from trusted websites are more likely to rank higher in organic search results than websites with fewer links.

In the world of SEO, this process is known as Link Building, which is part of SEO.


Organic search is the best type of traffic you can get for your website or blog. If your site gets more organic traffic, it means that users who visit your site from a search engine are more likely to be kept on your site either as permanent visitors or customers of your site if your site is commercial.

Unlike paid search result traffic, organic traffic is free and continuous. In other words, once you achieve the ability to keep high rankings for the keywords you want, you will get traffic from the search engines to your website around the clock all days of the week without paying anything.

Paid search result traffic targets visitors too but you have to pay for it. Depending on the type of keywords you want your paid ads to run, it can cost you from a few cents to tens of pounds or dollars per click. But once you stop pay-per-click campaigns (PPC), your traffic will decrease and this is the most important disadvantage of paid traffic.

To get the best results, you need to involve organic and paid traffic together in your site advertising plan in the sense that if you want to do an advertising campaign to advertise your site and bring paid visits, do not forget to improve the SEO of your site and also the Natural Ways and bring targeted visits to him in parallel with your advertising campaign to establish the trust of search engines and visitors in your site.

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